BBA MODUL English Program - Compulsory Courses

The main goal of this course is to help BBA students prepare for the internship by providing resources, guidelines, and support to assist students in applying to companies of their choice in the industry.

Upon successful completion of the course, students are expected to be able to:
· Establish a professional and personal goal for the internship experience
· Understand MU’s requirements in terms of the internship
· Understand the difference between the mandatory and the optional internship
· Be clear on strategies and resources necessary to find an internship
· Use the job platform on
· Prepare a CV and a cover letter
· Successfully prepare for an interview
· Understand more about business etiquette and how to handle various interview questions including salary negotiation
· Understand how the selection process works
· Know how to act during the first days on the job
· Select a topic for the internship report
· Understand the guidelines for writing the internship report
· Know which documents are necessary to get ECTS points for the internship

The aim of the course is to understand the challenges and tasks related to financing decisions of firms and investors and to understand the models related to these decisions.

Upon successful completion of the course, students should be able to:
· explain the concept of time value of money and its importance for investment decisions,
· evaluate cash flows of investment projects and make investment decisions using the net present value concept,
· explain the concept of uncertainty with respect to investment projects,
· make decisions about financing risky projects from the view of a risk-averse investor using the mean-variance principle,
· build portfolios consisting of risky investment project using modern portfolio theory,
· evaluate risky investment projects using capital asset pricing modeling

The aim of this course is to develop students’ understanding of the key concepts and principles of Macroeconomics.

To successfully complete this course students must:
· Assess the importance of macroeconomic developments for managers
· Explain the differences between microeconomics and macroeconomics and name typical macroeconomic problems and questions
· Differentiate between the different time frames of macroeconomic analysis and apply the concepts of short- and long-run behavior of an economy
· Define the main concepts of macroeconomic measurement, the difference between nominal and real variables and evaluate the pros and cons of the measurement of economic output, inflation and unemployment
· List the determinants of economic growth, apply the concept of compound interest and productivity and evaluate the costs of and limits to economic growth
· Describe and analyze the markets for labour and capital in order to understand unemployment, income inequality and saving and investment decisions
· List the phases of the business cycle, describe each phase and explain why economic fluctuations occur
· Describe and explain the necessity and the limits of fiscal policy and monetary policy and define the concept of Keynesian economics
· Define the aggregate demand and aggregate supply curve and apply the AS-AD model to show how inflation changes over time and how inflation impacts on economic output
· Describe and apply the concepts of the nominal and real exchange rate, explain the main factors that determine international capital flows and cause exchange rates to change as well as evaluate the pros and cons of fixed and flexible exchange rate regimes

The past two decades have seen significant disruptions in “business as usual”. The Internet has connected consumers with businesses and with each other across national borders and physical boundaries. Established businesses have had to adapt to do business electronically and online, while new businesses have emerged to compete with them in digital markets. This course will look at how businesses can successfully move and launch their business activities online, making use of the latest technologies and tools and further driving their organizational goals in the future digital marketplace.

The main objectives of this course are:
· to overview the key concepts and principles in doing e-business and the information systems that make this possible;
· to cultivate students' ability to develop their own understanding of and devise approaches for doing e-commerce and e-business using new media technology.

Upon successful completion of this course, students will be able to:
· Describe the major reasons for doing e-business, justify investment in new e-business approaches, and develop an e-business strategy;
· Assess the applicability and effectiveness of different e-business applications and approaches;
· Understand the process to develop and run an e-business approach such as a Web site, social media channel or mobile application, and to analyze its success and adapt accordingly;
· Appreciate the technological, social, regulatory, ethical and legal environments in which e-business operates.

The aim of this course is to develop students’ understanding of the key concepts and principles of human resource management (HRM). More specifically, students will learn about the distinctive role of HR within organizations, as well as about various activities and issues that HR managers deal with on regular basis. Theory will be accompanied by the real life case examples in order to further deepen the students’ understanding of the field.

The aim of this course is to allow students to develop their understanding and interest in the most pressing challenges facing humanity, as well as to explore a range of potential solutions.
To successfully complete this course, students must be able to:
· discuss current global distributions of population, wellbeing, and resources in the context of the UN Sustainable Development Goals
· critique GDP as a measure of societal wellbeing and cite the advantages of viable alternative measures
· describe the concept of planetary boundaries, discuss ecological consequences of economic growth, and explain why perpetual economic growth is infeasible
· distinguish between scientific and non-scientific approaches (science and politics), and apply this understanding to the climate change debate
· distinguish between different conceptions of sustainability, and provide a critique

· evaluate the utility of various tools and business strategies for achieving sustainable outcomes
· recognize the importance of these global challenges and personally adopt responsibility for seeking desirable outcomes

The aim of this course is to develop students’ understanding of key concepts and principles of core business activities, and to enhance business communication skills.
To successfully complete this course students must:
· enhance essential business communication skills, such as taking an active part in meetings, giving presentations and negotiating.
· produce advanced business correspondences of various types, including formal letters and emails, reports, CV’s, and meeting minutes.
· expand active business vocabulary, and be able to effectively describe key business concepts.
· exercise interpersonal skills that enable a person to effectively in a multicultural working environment.

The aim of this course is to develop students’ understanding of the key concepts and principles of problem solving, critical thinking, decision making, creativity, teamwork and learning.

Upon successful completion of the course, students should be able to:

· demonstrate that they have understood the concepts, heuristics and processes covered in the course and in the reading assignments

· demonstrate that they can apply those concepts, heuristics and processes in practical situations

· maintain a regular blog in which they reflect on their own habits, experiences and ideas, and document their personal learning process (Word, Moodle, WordPress)

· be able to demonstrate greater awareness of their own thinking and learning styles as well as progress in developing their own problem-solving skills, critical thinking and idea generation skills

The aim of this course is to develop students’ understanding of the key concepts and principles of financial and management accounting.

To successfully complete this course students must:

  • Explore the basic principles and concepts of accounting
  • Understand the purpose of financial statements
  • Understand the role of financial statements and information in management decision making

The course aims to help students gain an understanding of the field of organizational behavior (OB). Students will obtain an understanding of basic concepts, principles and theories of organizational behavior, obtain knowledge of major aspects of the individual in the organization, organizational processes, as well as human processes. Upon successful completion of this course, students should be able to identify and evaluate theories as well as trends in management, and to understand and assess the impacts of organizations and their structures on individuals.

Though governments and non-profits are crucial to a modern society, businesses are largely responsible for creating the wealth upon which the well-being of society depends. As they create that wealth, their actions impact society, which is composed of a wide variety of stakeholders. In turn, society shapes the rules and expectations by which businesses must navigate their internal and external environments. This interaction between corporations and society (in its broadest sense) is the concern of corporate social responsibility (CSR).

To successfully complete the course students must:

· Gain an insight into the broad field of organizational behavior and its elements

· Be able to derive valuable input for future personal organizational challenges

· Take an exploratory attitude toward this course, keeping an open mind about CSR issues when viewed from the multiple perspectives

· Imagine how CSR issues are viewed by each relevant stakeholder

· Form personal opinions, while being willing to listen to the views of others

· Undertake pre-class assignments in a timely manner to maximize the in-class learning.

The course teaches the participants the basic concepts and methods in descriptive statistics, probability theory and hypothesis testing in the context of empirical scientific methodology.

Upon successful completion of the course, the students should be able to:

  • explain descriptive location and dispersion measures, including mean, variance, standard deviation, median, and interquartile range
  • compute all these parameters and interpret the results correctly
  • explain and identify the different scale types of variables
  • explain and compute standard measures of association, including Pearson, Spearman and Kendall correlation, and compute regression coefficients
  • explain the difference between correlation and causation, and identify experimental design as the framework for causal conclusions
  • explain and draw graphical representations of data such as bar charts, histograms, box plots and scatterplots
  • explain and apply basic elements of probability theory correctly, in particular probabilities and the formulae for the probabilities of intersections and unions of elementary events, and binomial distribution
  • formulate and compute statistical tests on the basis of the binomial distribution using pocket calculator as well as Excel and PSPP, and interpret the results correctly

The course aims to provide an overview of the tourism and hospitality industry. It focuses on the basic concepts and definitions, as well as on the international significance, development, and characteristics of the industry. further, an insight into tourism and hospitality research is given By exploring various topics relevant for this industry.