The course will give students the opportunity to:

  •  become acquainted with the different activities businesses can perform online to drive their organizational goals and the tools and technologies they can make use of to perform those activities;
  •  define example e-business activities;
  •  analyze data collected from e-business activities and assess the activities’ success;
  •  identify applicable issues with e-business activities and propose means to address those issues; align e-business activities with an overall e-business strategy and use economic and non-economic arguments to justify their use.