0701 Tourism & Hospitality Business Analysis

 Introduction to tourism and hospitality industry: Basic concepts and definitions, facts and figures

 Characteristics of the tourism and hospitality industry

 Introduction to research in tourism and hospitality: Different research methods

 Secondary data, examples of research reports: Guest surveys, market summaries

 The significance & development of the tourism industry

 Management & organization of the tourism industry

 Actual trends and tourism 2020 vision

 Organization, current trends, and outlook for the hospitality industry

 Management ratios and performance figures in hospitality and tourism

 Calculation exercises using both destinations’ and accommodation providers’ figures

 Sustainable development at the destination areas & in the main sectors

 Lessons learned from the best practice examples for sustainable tourism

 E-commerce and IT in hospitality and tourism

 Crisis management in hospitality and tourism

 Inside city tourism

 International tourism organizations: UNWTO, ETC, ECM, WTTC, etc.