- Introduction to tourism and hospitality industry: Basic concepts and definitions, facts and figures
- Characteristics of the tourism and hospitality industry
- Introduction to research in tourism and hospitality: Different research methods
- Secondary data, examples of research reports: Guest surveys, market summaries
- The significance & development of the tourism industry
- Management & organization of the tourism industry
- Actual trends and tourism 2020 vision
- Organization, current trends, and outlook for the hospitality industry
- Management ratios and performance figures in hospitality and tourism
- Calculation exercises using both destinations’ and accommodation providers’ figures
- Sustainable development at the destination areas & in the main sectors
- Lessons learned from the best practice examples for sustainable tourism
- E-commerce and IT in hospitality and tourism
- Crisis management in hospitality and tourism
- Inside city tourism
- International tourism organizations: UNWTO, ETC, ECM, WTTC, etc.
- Teacher: Frankie Li 李清华