The aim of this course is to develop students’ understanding of the key concepts of financial and managerial accounting to manage a business in a competitive environment. The focus of this course is on how accounting improves managerial decision making. To successfully complete this course, students must be able to distinguish between payments, expenses and cost, use relevant cost to make decisions, distinguish between fixed and variable cost, deduce the break-even-point, explain the full costing approach, calculate costs on a departmental basis, explain how to reach pricing decisions, construct a master budget and calculate and interpret variance.
- Teacher: Michael Xu 徐琦
The aim of this course is to develop studentsˇ understanding of the key concepts and principles of marketing and consumer behavior. To successfully complete this course students must:
·Be able to name, explain and illustrate with examples the concepts and principles of marketing by using appropriate professional terms;
·Understand the basics of consumer behavior and be able to describe them in realworld business situations;
·Be able to develop a comprehensive marketing analysis and use it for suggesting
strategic marketing decisions;
·Understand the role of the marketing mix and be able to apply some of the basic tools in real-world marketing problems;
- Teacher: Kelly Kong 孔冬秀
The course teaches the participants the foundations and fundamental applications of professional statistical hypothesis testing, using the statistical software PSPP.
Upon successful completion of the course, the students should be able to:
· explain basic elements of inferential statistics, including normal and other distributions, one- and two-tailed testing, p-values and significance levels, Type I and II errors, and power.
· explain, applying and interpreting statistical tests for group differences: t-tests and analyses of variance (including 2-factorial ANOVA) for dependent and independent data, and the non-parametric counterparts (Mann-Whitney, Wilcoxon, Kruskal Wallis and Friedman tests), based on the PSPP software
· using statistical correlation in order to test for the relationship between two variables
· explain, compute and interpret the Pearson ²-test for association between two categorical variables
· explain, compute and interpret multiple linear regression using PSPP
- Teacher: Michael Xu 徐琦
The aim of this course is to develop students’ understanding of the key concepts and principles of microeconomics.
To successfully complete this course students must be able to:
·read and interpret graphical and tabular information
· explain the remit of (micro-) economic science
·discuss theories of consumer and firm behavior
·describe basic economic concepts and the working of the market mechanism
·solve optimization problems given certain assumptions
·provide a critique of the assumptions underlying neoclassical economic theory
· cite causes of market failure, and discuss the merits of government interventions
- Teacher: Hardy Zhang 张彭生
The aim of this course is to develop students’ understanding of the key concepts and principles of academic writing. The key objectives are as follows: to improve the students' (academic) writing skills; to introduce the key concepts of academic practice, research and writing; to develop the students' awareness of issues surrounding plagiarism and the use of citation; to introduce the different forms of academic writing; to improve the students' critical approach to academic sources; and, to support the students in the process of planning and writing a thesis.
Upon successful completion of the course, students should be able to:
• employ an appropriately academic register
• summarize and paraphrase
• engage critically with written texts
• evaluate printed and online sources
• use citation systems to acknowledge sources
• construct a written argument
• organize their text into a coherent whole
- Teacher: Summer Wong
This course is designed as an introduction to different fields of law as they relate to business. The aim of this course is not to create lawyers or legal experts, but rather to provide an introduction to basic principles of business law in areas such as contracts, warranty and consumer protection issues as well as tourism law, competition, corporate and intellectual property law. The aim of this course is to develop students’ understanding of the key concepts and principles of business law and related fields of law. Students will learn how to find the legal rules and how to apply them in business life.
Upon successful completion of the course, students should be able to:
• Find legal rules and apply them to contracts (including General Terms of Business)
• Apply warranty claims and claims under consumer protection rules
• Distinguish between the most relevant contractual clauses (standard contract terms) and use (and understand) them when negotiating and drafting contracts
• Relate the basics of dispute resolution from the viewpoint of a business to relevant cases
• Explain the legal framework when setting up and running an enterprise (corporate law, trademarks, unfair competition, etc)
• Describe the organization of an enterprise in order to comply with rules of law (in particular competition law)
- Teacher: Hardy Zhang 张彭生
The internship offers students the opportunity to:
· Go through the application and interview process
· Acquire work experience in their field
· Determine if they have an interest in a particular career
· Have a chance to try out their own abilities
· Develop specific, vocational and personal skills
· Enhance future career opportunities
· Create a network of contacts in the industry
· Gain an opportunity to travel, earn a salary and enjoy a different way of life
The aim of this course is to develop students’ understanding of the key concepts, issues and themes related to business planning, strategy, innovation and entrepreneurship. The course will provide an overview of the functional activities in a typical business venture. The principles of an innovation as well as business model innovation will be discussed. Furthermore, the course will explore business planning and strategic management issues of enterprises in the early stages of development. Followed-up with explanations related to entrepreneurship and its success factors. Through class discussion on selected case studies, lectures and dialogues with local entrepreneurs. Furthermore, students will be encouraged to combine and apply their creativity and technical skills to develop a business strategy for a new business idea.
- Teacher: Serdar Durmusoglu
Upon successful completion of the course, students are expected to be able to:
Explain and contrast business entry and expansion modes for hotels
Appraise the clauses in franchise and management contracts for their impact on daily operations
Perform contract negotiations and contrast competing positions
Evaluate hotel performance reports and derive suggestions for business development opportunities
Analyze brand (value) propositions and contrast their attractiveness for business expansion.
- Teacher: Amily Huang 黄洁心
The aim of this course is to develop students’ understanding of the key concepts and principles of strategic hotel management. For one, students will understand the organizational foundations of successful hotel management. Second, student will develop and understanding of financial decision making and their impact on the hotel’s performance
- Teacher: Amily Huang 黄洁心
The aim of this course is to develop students’ understanding of the key concepts and principles of hotel project development in particular as well as property development management in general.
Upon completion of the course, students should be able to:
-Assess the commercial viability of a proposed hotel project in a given market by application of a limited set of tools and techniques.
-Define and describe the roles of the various stakeholders and key players in the project development process.
-Apply underlying principles of hotel planning and design.
-Apply a set of skills for evaluating the feasibility of hotel real estate projects.
- Teacher: Summer Wong